powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., March 1-3) -- D-FW viewers aren't worshipping Idol

@unclebarkycom on Twitter
American Idol returned for its second season on ABC Sunday night with a two-hour edition that ended up more than a little off-key in the D-FW ratings.

Airing from 7 to 9 p.m., Idol drew 182,762 total viewers, which matched the crowd for ABC’s preceding America’s Funniest Videos.

Idol was nipped in its first hour by CBS’ competing God Friended Me (196,820 viewers) before CBS’ NCIS: Los Angeles beat it by a wider margin from 8 to 9 p.m. with 224,938 viewers.

Sunday night’s two biggest overall draws, CBS’ 60 Minutes and Fox4’s 9 p.m. local newscast, averaged 253,055 viewers apiece.

Among advertiser-prized 18-to-49-year-olds, Idol drooped to 33,211 viewers, fewer than America’s Funniest Videos (39,250). From 7 to 9 p.m., Fox’s The Simpsons (54,3465), Family Guy (51,326) and a second 8;30 p.m. episode of FG (45,288) all outpointed Idol, as did NCIS:LA (39,250) and NBC’s 8 to 9 p.m. portion of World of Dance (33,589).

Friday’s prime-time pacesetters were ABC’s Last Man Standing in total viewers (175,733) and the network’s 20/20 among 18-to-49ers (28,079). CBS’ 9 p.m. repeat of Blue Bloods registered “hashmarks” (no measurable audience) in the 18-to-49 realm.

Here are Friday’s local news derby results.

WFAA8 anchor John McCaa’s 10 p.m. sendoff after a 35-year career at the station took the top spot among all Friday programing in both total viewers (246,026) and with 25-to-54-year-olds (68,724). The latter measurement is the main advertiser target audience for news programming. WFAA8 didn’t win the just-concluded February “sweeps” ratings in either measurement at 10 p.m. But it otherwise was a nice way for McCaa to bow out.

Fox4 notched two more wins at 6 a.m. and also drew the most 25-to-54-year-olds at 5 and 6 p.m. WFAA8 had the most total viewers at those two evening hours.

Email comments or questions to: unclebarky@verizon.net