powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Tues., June 3)

CBS and Fox carried the most weight in prime-time Tuesday, but more than a few D-FW homes bought into a history-making night on the cable news networks.

Hillary Clinton's intransigence and Barack Obama's emergence as the presumptive Democratic presidential nominee were center stage on CNN, Fox News Channel and MSNBC. Republican standardbearer John McCain also tried to make his presence felt with an at times awkwardly delivered speech from New Orleans.

FNC controlled the first hour of prime-time (7 to 8 p.m.) in the total homes Nielsens, drawing 46,276 of 'em opposite MSNBC (31,663) and CNN (21,920).

CNN then took over from 8 to 9 p.m. with 53,583 homes, followed by FNC and MSNBC with 46,276 homes apiece. The 9 to 10 p.m. hour also went to CNN (58,454 homes), with MSNBC (43,841) moving into second place ahead of FNC (36,534).

In the broadcast arena, only ABC interrupted entertainment programming -- Boston Legal -- to bring viewers a portion of Obama's live speech and an excerpt from Clinton's earlier non-concession remarks. Legal then finished out the hour, with ABC running fourth from 9 to 10 p.m. in the total homes Nielsens.

Otherwise it was a tale of two ratings measurements. CBS swept the total homes ratings with a prime-time lineup of two crime drama repeats (NCIS and Without A Trace) sandwiched around 48 Hours Mystery. But Fox won its two hours of prime-time among advertiser-craved 18-to-49-year-olds. Its victors were new episodes of The Moment of Truth and Hell's Kitchen.

Over on WFAA8, the 7 p.m. prime-time debut of The Gordon Keith Show ran fifth overall in total homes with 48,712 despite appearances by Mark Cuban and Adam Sandler.

Gordo's locally produced comedy/talk venture moved up a bit to a fourth-place tie with TXA21's news among 18-to-49-year-olds. But it slid to the sixth spot with 18-to-34-year-olds, ceding fifth place to the opening innings of the Rangers-Indians game on MY27.

In the local news derby, CBS11 vaulted to twin wins at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 won at 6 a.m. in total homes, but slid to third behind WFAA8 and NBC5 in the 25-to-54 demo.

WFAA8 had across-the-board golds with its 5 and 6 p.m. newscasts.