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Local Nielsen ratings snapshot (Wed., April 30) -- deflating loss, deflated numbers for Mavs

@unclebarkycom on Twitter
Wednesday’s early starting Game 5 of the Dallas Mavericks-San Antonio Spurs playoff series ended up being something of a ratings air ball as well as a second straight tough loss for the Mavs.

Running from 6:10 to 8:45 p.m., the 109-103 Spurs win averaged 163,330 D-FW viewers on TNT and 134,924 on TXA21. Among advertiser-prized 18-to-49-year-olds, TNT had 97,701 viewers and TXA21, 61,877.

The grand totals of 298,254 and 159,578 viewers were a sharp drop-off from Monday’s Game 4, which drew a combined 475,787 total viewers and 283,333 in the 18-to-49 demographic on TNT and TXA21.

That’s not too surprising. Monday’s game didn’t start until 8:48 p.m., giving potential viewers ample time to get home, have dinner, etc. It also was a home game for the Mavs, and those usually deliver better numbers.

Wednesday also marked a reversal in viewing choices. TXA21’s homegrown coverage outdrew TNT in both ratings measurements for Game 4, but the opposite was true for Game 5. The next Mavs-Spurs encounter is Friday night, with San Antonio now holding a 3-2 lead in the series. It’s scheduled to tip off at 7 p.m. on TXA21 and ESPN.

Elsewhere in prime-time Wednesday, the first hour of Fox’s American Idol won with 227,242 total viewers from 7 to 8 p.m., with CBS’ competing Survivor running second (184,634).

CBS then controlled the 8 to 10 p.m. hours with Criminal Minds (262,748 viewers) and CSI: Crime Scene Investigation (291,153). Among 18-to-49-year-olds, Idol won the 7 p.m. hour, ABC’s Modern Family ran first from 8 to 8:30 p.m., Idol returned to the top for its closing half-hour and Fox4’s local newscast took the gold from 9 to 10 p.m.

Here are Wednesday’s local news derby numbers for the fifth weekday of the 20-day May “sweeps.”

CBS11 narrowly ran first in total viewers at 10 p.m. while Fox4 won for the second straight day with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 also swept both ends of the 6 a.m. race and added a 6 p.m. win in the 25-to-54 demographic.

NBC5 and CBS11 tied for the most total viewers at 6 p.m. The Peacock ran the table at 5 p.m.

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