powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed.-Thurs., Feb. 27-28) -- Masked Singer season finale undresses rivals

@unclebarkycom on Twitter
Let’s first backtrack to Wednesday, the last night of the February “sweeps,” where Fox’s The Masked Singer season finale crushed everything in its path.

Midseason’s surprise smash hit bowed out until next season with an extended two-hour edition that easily led all TV attractions with 351,465 D-FW viewers for the first half and 446,905 for the revealing second hour. Rapper T-Pain won the thing, with Donny Osmond the runner-up and Gladys Knight placing third. So there.

Fox4’s 9 p.m. local newscast then lapped up the gravy, winning its time slot with 217,908 viewers. Masked Singer and Fox4’s news also swept the night with advertiser-coveted 18-to-49-year-olds.

ABC’s 9 p.m. debut of the spy dramedy Whiskey Cavalier ran third among the Big Four broadcast networks with 105,440 total viewers. It climbed a notch to second place among 18-to-49ers.

CBS’ two-hour, 8 to 10 p.m. edition of its new World’s Best “reality-competition” series ran an overall fourth in total viewers, outdrawing only ABC’s 7:30 p.m. episode of Single Parents. Among 18-to-49-year-olds, World’s Best was last from 8 to 9 p.m. before tying NBC’s Chicago PD for the third spot in the 9 p.m. hour.

Thursday’s prime-time proceedings were led by CBS’ Big Bang Theory repeat in total viewers (196,820) and ABC’s everlasting Grey’s Anatomy in the 18-to-49 realm (63,403).

Here are the local news derby results.

Wednesday -- NBC5 won in total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 otherwise went on a roll, sweeping the 6 a.m. and 5 p.m. competitions and also winning at 6 p.m. with 25-to-54-year-olds. NBC5 had the most total viewers at 6 p.m.

Thursday -- On the first day after the February sweeps, CBS11 won comfortably at 10 p.m. in total viewers, but WFAA8 ran first among 25-to-54-year-olds in a tight three-way fight with CBS11 and Fox4.

Fox4 ran the table at 6 a.m. and NBC5 did likewise at 5 p.m. The 6 p.m. spoils went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net