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Local Nielsen ratings snapshot (Fri.-Sun., Nov. 16-18) -- Cowboys slog past Browns, slip below one mil mark

Going to overtime against the Browns inflated Sunday's Dallas Cowboys ratings. Still, they averaged fewer than one million D-FW viewers for the second time this season.

The CBS telecast, which stretched to 3:50 p.m., drew 984,441 viewers with a peak crowd of 1,239,156 between 3:15 and 3:30 p.m. Dallas won 23-20 in a penalty-filled, boo-marked contest in which the lowly Browns held Dallas scoreless at halftime.

Jerry's team had gone almost two full seasons averaging more than one million viewers per game. But that streak ended on Oct. 21st, when the Cowboys drew 950,020 viewers for their luster-less road win against Carolina.

The Thanksgiving day game against Washington, with Redskins QB Robert Griffin III returning to Texas, should re-inflate the Cowboys' Nielsen numbers. But this is a very troubling sign if you're Jerry Jones. Two of his team's 10 regular season games now have dipped below the magic one million mark. And without Sunday's 4th quarter and OT dramatics, Cowboys-Browns might well have fallen short of 900,000 viewers.

NBC's Sunday Night Football game between the Ravens and Steelers averaged 419,936 viewers to outdraw ABC's competing American Music Awards (296,021 viewers).

Over on AMC, The Walking Dead had 227,179 viewers in the 8 p.m. hour. An imposing 156,281 of them were in the advertiser-prized 18-to-49 age range. That's a huge percentage.

In contrast, Part 1 of Ken Burns' The Dust Bowl averaged 117,031 viewers from 7 to 9 p.m. Sunday on KERA13. Just 6,379 of them were 18-to-49-year-olds.

In Friday's local news derby numbers, CBS11 won at 10 p.m. in total viewers while WFAA8 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming. With just three weekdays remaining in the four-week November "sweeps," those two stations are virtually locked in as the respective winners in these two audience measurements.

Fox4 firmed its tight grip on the 6 a.m. competitions with a doubleheader win while also running first at 5 and 6 p.m. among 25-to-54-year-olds. CBS11 had the most total viewers at both 5 and 6 p.m.