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Local Nielsen ratings snapshot (Fri.-Sun., Sept. 16-18) -- Cowboys rebound but numbers aren't as resounding

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The Cowboys’ dramatic 27-23 road win at Washington, deemed a must by many, was something of a bust in the D-FW Nielsen ratings compared to last season’s Game 2.

There are some mitigating circumstances. Last year’s 20-10 victory at Philadelphia got a mid-afternoon start on Fox, which almost always helps to inflate ratings. It also was the Game in which Tony Romo went down for the rest of the season with a broken clavicle. So there may have been more gawkers as the word spread.

Anyway, Cowboys-Eagles drew 1,527,306 total viewers and 678,067 in the advertiser-prized 18-to-49-year-old demographic. Sunday’s noon-starting Cowboys-Redskins game on Fox, which ended at 3:11 p.m., dipped to an average of 1,190,192 total viewers and 473,179 in the 18-to-49 age range. Not that the competing Houston Texans-Kansas City Chiefs clash had a chance on CBS. It drew a puny 92,071 total viewers, with 44,460 in the 18-to-49 motherlode.

In prime-time, the 68th annual Emmy awards on ABC took a twin hit. The three-hour ceremony hosted by Jimmy Kimmel had an overall average of 262,049 total viewers and 95,271 in the 18-to-49 realm.

NBC’s competing Sunday Night Football matchup between the Green Bay Packers and Minnesota Vikings expectedly drew the night’s biggest crowd with respective hauls of 524,098 and 301,692 viewers. But the Emmys also were outdrawn by the first two hours of CBS’ multi-part re-investigation into the JonBenet Ramsey murder case. It pulled in 290,378 total viewers and 114,325 in the 18-to-49 age range. Even worse for the Television Academy, audience interest in the Emmys dwindled in the final hour, when the winners in marquee categories were announced.

Saturday’s college football parade was paced by CBS’ mid-afternoon/early evening Alabama-Mississippi game, which averaged 212,472 total viewers. Fox’s nighttime Ohio State-Oklahoma game, which was delayed for over two hours by bad weather, drew 198,307 viewers. The Buckeyes routed the Sooners, greatly diminishing interest as the night wore on.

Here are Friday’s local news derby numbers.

CBS11 nipped NBC5 for the most total viewers at 10 p.m., but the Peacock won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and likewise ran the table at 5 p.m. NBC5 took both 6 p.m. golds.

TEGNA8 remained in a seemingly deepening ratings rut, particularly in the key 25-to-54 demographic. The ABC affiliate ran last at 6 a.m. and 6 and 10 p.m. while managing a third place finish at 5 p.m. ahead of CBS11.

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