Local Nielsen ratings snapshot (Wed., Thurs., Aug. 20-21) -- Big Brother still making rivals cry uncle while Fox4's 9 p.m. news again knocks off nets
08/22/14 10:20 AM
By ED BARK
@unclebarkycom on Twitter
Two TV durables jumped out on both the Wednesday and Thursday Nielsen ratings reports.
CBS’ Big Brother continues to punch out all competing programming and Fox4’s 9 p.m. news again was more than a match for whatever the networks are offering at that hour.
BB easily won its Wednesday 7 p.m. slot with 213,039 D-FW viewers while also ranking No. 1 among advertiser-prized 18-to-49-year-olds (120,498). It was the same story on Thursday with BB cruising at 8 p.m. with 184,634 viewers and 97,701 in the key 18-to-49 demographic. In each case, the 18-to-49 haul amounted to more than 50 percent of the total audience. That’s gold.
Wednesday’s 9 p.m. edition of Fox4’s news tied the second hour of CBS’ heavily hyped Extant for first in total viewers with 142,026. It dominated with 18-to-49-year-olds, though, drawing 58,621 viewers to ABC’s runner-up Motive’s 35,824. Extant slid to fourth.
Thursday’s Fox4 news won outright at 9 p.m. in both ratings measurements, with 142,026 total viewers and 52,107 in the 18-to-49 age range. It’s also worth noting that Fox4 collects all of the ad revenue for its local newscasts while network shows offer only a couple of minutes per hour to their affiliation stations. In the case of CBS’ 9 p.m. Elementary rerun Thursday, that was barely a pittance. It drew just 56,810 total viewers and a sub-puny 1,954 in the 18-to-49 demographic.
On the sports front, the Texas Rangers have been having a very bad season both on the field and in the D-FW ratings. And it only gets worse when a game starts at 11:30 a.m., as did Wednesday’s uncommon win at Miami. The game averaged just 28,405 total viewers on Fox Sports Southwest, with 6,514 of them 18-to-49-year-olds.
Thursday night’s pre-season NFL game between the Eagles and Steelers drew 78,114 viewers on NFL Net; 19,540 were in the 18-to-49 demographic. The network hardly went the extra mile, announcing the game from its Los Angeles studios. Guess they wanted the NFL Net’s “voice” rather than carrying the Philadelphia home station’s feed. But it came off as disembodied.
Here are the four-way local news derby results.
Wednesday -- CBS11 notched a 10 p.m. win in total viewers while Fox4 had the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. competitions and added a 6 p.m. first in total viewers. WFAA8 won at 6 p.m. among 25-to-54-year-olds.
The 5 p.m. golds very narrowly went to NBC5 in total viewers and CBS11 in the 25-to-54 demographic.
Thursday -- WFAA8 ran first at 10 p.m. in total viewers; NBC5 had the most 25-to-54-year-olds.
Fox4 scored another doubleheader win at 6 a.m. while ranking No. 1 at 5 and 6 p.m. with 25-to-54-year-olds.
NBC5 had the most total viewers at 5 p.m. and CBS11 ran first in that measurement at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Two TV durables jumped out on both the Wednesday and Thursday Nielsen ratings reports.
CBS’ Big Brother continues to punch out all competing programming and Fox4’s 9 p.m. news again was more than a match for whatever the networks are offering at that hour.
BB easily won its Wednesday 7 p.m. slot with 213,039 D-FW viewers while also ranking No. 1 among advertiser-prized 18-to-49-year-olds (120,498). It was the same story on Thursday with BB cruising at 8 p.m. with 184,634 viewers and 97,701 in the key 18-to-49 demographic. In each case, the 18-to-49 haul amounted to more than 50 percent of the total audience. That’s gold.
Wednesday’s 9 p.m. edition of Fox4’s news tied the second hour of CBS’ heavily hyped Extant for first in total viewers with 142,026. It dominated with 18-to-49-year-olds, though, drawing 58,621 viewers to ABC’s runner-up Motive’s 35,824. Extant slid to fourth.
Thursday’s Fox4 news won outright at 9 p.m. in both ratings measurements, with 142,026 total viewers and 52,107 in the 18-to-49 age range. It’s also worth noting that Fox4 collects all of the ad revenue for its local newscasts while network shows offer only a couple of minutes per hour to their affiliation stations. In the case of CBS’ 9 p.m. Elementary rerun Thursday, that was barely a pittance. It drew just 56,810 total viewers and a sub-puny 1,954 in the 18-to-49 demographic.
On the sports front, the Texas Rangers have been having a very bad season both on the field and in the D-FW ratings. And it only gets worse when a game starts at 11:30 a.m., as did Wednesday’s uncommon win at Miami. The game averaged just 28,405 total viewers on Fox Sports Southwest, with 6,514 of them 18-to-49-year-olds.
Thursday night’s pre-season NFL game between the Eagles and Steelers drew 78,114 viewers on NFL Net; 19,540 were in the 18-to-49 demographic. The network hardly went the extra mile, announcing the game from its Los Angeles studios. Guess they wanted the NFL Net’s “voice” rather than carrying the Philadelphia home station’s feed. But it came off as disembodied.
Here are the four-way local news derby results.
Wednesday -- CBS11 notched a 10 p.m. win in total viewers while Fox4 had the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also swept the 6 a.m. competitions and added a 6 p.m. first in total viewers. WFAA8 won at 6 p.m. among 25-to-54-year-olds.
The 5 p.m. golds very narrowly went to NBC5 in total viewers and CBS11 in the 25-to-54 demographic.
Thursday -- WFAA8 ran first at 10 p.m. in total viewers; NBC5 had the most 25-to-54-year-olds.
Fox4 scored another doubleheader win at 6 a.m. while ranking No. 1 at 5 and 6 p.m. with 25-to-54-year-olds.
NBC5 had the most total viewers at 5 p.m. and CBS11 ran first in that measurement at 6 p.m.
Email comments or questions to: unclebarky@verizon.net