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Local Nielsen ratings snapshot (Wed., May 17) -- Downward Dog is DOA in D-FW

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It did better in the national Nielsens, but ABC’s Wednesday night sneak preview of Downward Dog got treated like rabies by D-FW viewers.

The critically praised saga of Martin the philosophical talking mutt and his owner, Nan (Baylor grad and former Dallasite Allison Tolman from Fargo) ran a distant last among the Big Four broadcast networks following a lead-in from the season finale of Modern Family. DD drew just 72,711 total viewers and a measly 9,621 in the advertiser-prized 18-to-49 age range.

Prime-time’s overall top dog, Fox’s 8 p.m. hour of Empire, had 232,675 total viewers and 115,456 in the 18-to-49 demographic.

Here are Wednesday’s local news derby results for the 15th weekday of the May “sweeps” ratings period.

TEGNA8 won at 10 p.m. in total viewers while Fox4 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 and NBC5 shared the 6 a.m. lead in total viewers, but Fox4 won outright with 25-to-54-year-olds.

NBC5 swept the 5 p.m. competitions. At 6 p.m., CBS11 pulled in the most total viewers; Fox4 and TEGNA8 shared the 25-to-54 gold.

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