Local Nielsen ratings snapshot (Fri.-Sun., April 17-19) -- Mavs at last a hit
04/20/09 10:17 AM
By ED BARK
There's nothing like a gutty, come-from-behind win in Game 1 of the playoffs to cure the Dallas Mavericks' regular season ratings blues.
Saturday night's victory over arch rival San Antonio even beat a competing NASCAR Sprint Cup race on Fox. The game drew 199,290 D-FW viewers on TXA21 and added another 152,789 for ESPN's coverage. NASCAR had 126,217 viewers, with Saturday night's other pro sports attraction, the Rangers' loss to Kansas City, drawing 39,858 viewers on MY27.
The Mavs also held serve among advertiser-coveted 18-to-49-year-olds. Here's the sports scorecard in this key demographic:
Mavs-Spurs (TXA21) --- 97,236
Mavs-Spurs (ESPN) -- 77,789
Sprint Cup (Fox) -- 87,512
Rangers-Royals (MY27) -- 19,447
In Sunday night results, the 7:30 premiere of Fox's animated Sit Down, Shut Up drew a respectable crowd of 159,432 total viewers to finish a close third in its time slot behind the closing half-hours of NBC's Miss USA pageant (172,718 viewers) and ABC's Extreme Makeover: Home Edition (166,075 viewers). But Fox's 7 to 9 p.m. "Animation Domination" block, including SD,SU, routed all competition in the 18-to-49 universe.
Friday's local news derby saw NBC5 make a rare appearance in the 10 p.m. winner's circle, where it edged WFAA8 in total viewers. The Peacock slipped to third, though, among 25-to-54-year-olds (the main advertiser target audience for news programming), with WFAA8 and CBS11 finishing one-two.
NBC5 ran the table at 6 a.m., where it hasn't been beaten since Tuesday. And WFAA8 continued to perk up in the early evening hours, sweeping the 5 and 6 p.m. news competitions for the second time in the last four weekdays.
There's nothing like a gutty, come-from-behind win in Game 1 of the playoffs to cure the Dallas Mavericks' regular season ratings blues.
Saturday night's victory over arch rival San Antonio even beat a competing NASCAR Sprint Cup race on Fox. The game drew 199,290 D-FW viewers on TXA21 and added another 152,789 for ESPN's coverage. NASCAR had 126,217 viewers, with Saturday night's other pro sports attraction, the Rangers' loss to Kansas City, drawing 39,858 viewers on MY27.
The Mavs also held serve among advertiser-coveted 18-to-49-year-olds. Here's the sports scorecard in this key demographic:
Mavs-Spurs (TXA21) --- 97,236
Mavs-Spurs (ESPN) -- 77,789
Sprint Cup (Fox) -- 87,512
Rangers-Royals (MY27) -- 19,447
In Sunday night results, the 7:30 premiere of Fox's animated Sit Down, Shut Up drew a respectable crowd of 159,432 total viewers to finish a close third in its time slot behind the closing half-hours of NBC's Miss USA pageant (172,718 viewers) and ABC's Extreme Makeover: Home Edition (166,075 viewers). But Fox's 7 to 9 p.m. "Animation Domination" block, including SD,SU, routed all competition in the 18-to-49 universe.
Friday's local news derby saw NBC5 make a rare appearance in the 10 p.m. winner's circle, where it edged WFAA8 in total viewers. The Peacock slipped to third, though, among 25-to-54-year-olds (the main advertiser target audience for news programming), with WFAA8 and CBS11 finishing one-two.
NBC5 ran the table at 6 a.m., where it hasn't been beaten since Tuesday. And WFAA8 continued to perk up in the early evening hours, sweeping the 5 and 6 p.m. news competitions for the second time in the last four weekdays.