powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., July 21-23) -- it's Spieth time

@unclebarkycom on Twitter
Dallasite Jordan Spieth’s incredible down-the-stretch rally to win the (British) Open put virtually all eyes on NBC’s late morning/early afternoon live coverage Sunday.

Spieth teed off at 8:30 a.m. D-FW time and dropped a short putt to make his third Major tournament victory official at 12:38 p.m. The audience not surprisingly peaked at 225,404 D-FW viewers from 12:30 to 12:45 (Nielsen Media Research measures ratings in 15-minute increments.)

NBC’s 6 to 8 a.m. portion of golf coverage averaged just 29,084 viewers before Spieth and Matt Kuchar began what became a classic battle. Kuchar had taken a one-stroke lead after 13 holes, overcoming a three-stroke deficit at the start of the day. But then came a Spieth barrage of birdie, eagle, birdie, birdie and a closing par. He ended up beating Kuchar by three strokes, averting what for a time seemed like a Masters-style collapse.

Even the great Jack Nicklaus felt compelled to tweet, “Wow! What a wild back nine! Is @JordanSpieth something else?”

The 8:30 to 12:38 portion of The Open averaged 159,964 viewers, and the final hour, 203,591.

It wasn’t the top overall draw of the day, though. That crown again went to CBS’ Big Brother, with a 7 p.m. episode that averaged 232,675 viewers and 112,249 in the advertiser-prized 18-to-49-year-old age range. BB has been a virtually unstoppable force this summer, increasing its viewership by the week. But CBS’ following Candy Crush again bombed Sunday night, plummeting to 43,627 total viewers and 12,828 in the 18-to-49 demographic.

A special edition of BB also easily ranked as Friday’s most-watched prime-time attraction, with 196,320 total viewers and 73,763 in the 18-to-49 realm.

Here are Friday’s local news derby results.

CBS11 broke through for a 10 p.m. win in total viewers while NBC5 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 won at 6 a.m. in total viewers and shared the 25-to-54 lead with NBC5.

The 6 p.m. golds went to CBS11 in total viewers and NBC5 with 25-to-54-year-olds. The Peacock also swept the 5 p.m. competitions.

Email comments or questions to: unclebarky@verizon.net