powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Feb. 16-18)

Consider Sunday night's NBA All-Star game a big hit in D-FW despite lip-syncing Wayne Newton's best efforts to drive viewers away with a dreadful pre-game show.

Originating from Las Vegas on cable's TNT, the game drew an impressive 192,780 homes to place second in prime-time behind only ABC's lineup of Extreme Makeover: Home Edition, Desperate Housewives and Brothers & Sisters.

But among advertiser-coveted younger viewers -- 18-to-49 and 18-to-34-year-olds -- the All-Stars were outpointed only by Desperate Housewives. Consider the fearsome whipping taken by Donald Trump's once potent The Apprentice, which the NBA dunked on all fronts in D-FW from 8 to 9 p.m.

Total Homes
All-Star Game -- 188,020
The Apprentice -- 88,060

All-Star Game -- 208,500
The Apprentice -- 69,000

All-Star Game -- 108,037
The Apprentice -- 33,737

Friday's local TV news wars saw Belo8 win at 10 p.m. for the eighth consecutive weeknight, this time by a comfy margin of 66,640 homes. With eight nights left, Belo8 has a thin but widening margin over the Peacock, which has a late night news winning streak dating to February 2002.

Belo8 also edged NBC5 among 25-to-54-year-olds, but is still running second with the target advertiser audience for news programming.

Fox4 took the 6 a.m. bouts in both measurements in what looks like a down-to-the-wire battle with NBC5 in homes. Belo8 is still very much in the race among 25-to-54-year-olds.

The 5 and 6 p.m. news battles again were won on all fronts by Belo8, which has them all but sewn up.