powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Fri.-Sun., June 29-July 1) -- Big Brother again more than a BB gun

By ED BARK
@unclebarkycom on Twitter
ABC’s Sunday night editions of Celebrity Family Feud generally fare well among advertiser-prized 18-to-49-year-olds. But not when CBS’ Big Brother is in the house.

CBS’ longtime “reality-competition” slugger aired opposite Feud for the first time this summer. BB prevailed by a wide margin in prime-time’s most valued audience demographic, scooping up 68,653 viewers in the 18-to-49 realm while the competing FF had just 15,603.

BB also whipped FF in the total viewer Nielsens, but didn’t rank as Sunday’s top draw. CBS’ 60 Minutes took the top spot with 192,297 before the following 7 p.m. hour of BB hung onto 156,686 of ‘em. But 60 Minutes as usual skewed north of Forest Lawn with 18-to-49ers, luring only 15,603 in matching FF’s small haul.

On Friday, NBC’s 9 p.m. episode of Dateline led the prime-time parade in both total viewers (135,320) and 18-to-49-year-olds (46,809).

Here are Friday’s local news derby results.

NBC5 swept the 10 p.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again ran the table at 6 a.m. and also had twin wins at 5 p.m. The 5 p.m. race in total viewers was extremely close, with Fox4 inching past NBC5, TEGNA8 and CBS11, who all tied for second.

The 6 p.m. firsts went to CBS11 in total viewers and Fox4 with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net