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Local Nielsen ratings snapshot (Wed., May 7) -- NBC comes up short but NBC5 news still rolling

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The prime-time ratings offered a piece of the pie for everyone except NBC, but NBC5’s local newscasts fared far better at the midpoint of the May “sweeps” ratings period.

In D-FW’s total viewer Nielsens, CBS’ Survivor had 227,242 in the 7 p.m. hour to nip the first half of Fox’s competing American Idol. CBS also won from 8 to 10 p.m. with Criminal Minds (298,255 viewers) and CSI: Crime Scene Investigation (255,647).

Advertiser-prized 18-to-49-year-olds mostly went in different directions. Idol won from 7 to 8 p.m. before ABC’s Modern Family took the 8 to 8:30 p.m. gold. The second half-hour of Criminal Minds and ABC’s Nashville then ran first in the 8:30 to 10 p.m. slot.

In contrast, NBC’s leadoff hitter, Revolution, placed fourth at 7 p.m. in total viewers while the Peacock’s 9 p.m. episode of Chicago P.D. was the least-watched Big Four broadcast network attraction at that hour in both ratings measurements.

In Wednesday’s local news derby results, CBS11 had the most total viewers at 10 p.m. But NBC5 overcame its network’s lousy lead-in to win comfortably with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 swept the 6 a.m. competitions and NBC5 did likewise at both 5 and 6 p.m. to give it five wins compared to NBC’s total of none in prime-time.

WFAA8 had no first place finishes for the second straight weekday. And the station ran fourth across the board at 6 a.m.

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