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Local Nielsen ratings snapshot (Tues., July 31) -- fourth night of Olympics competition pulls highest numbers to date

Paced by taped coverage of the gold medal-winning U.S. women's gymnastics team, NBC had prime-time pretty much to itself Tuesday.

The fourth day of Olympics competition averaged 860,311 D-FW viewers from 7 to 11 p.m, with a peak crowd of 1,138,049 between 10:15 and 10:30 p.m. That made it the most-watched of the four competition nights to date, with Friday night's Opening Ceremonies averaging a bit bigger audience of 894,181 viewers.

The ongoing big home series between the Texas Rangers and Los Angeles Angels again had a tough time gaining traction on Fox Sports Southwest. The 6-2 Angels win, which shrunk Texas' first-place lead to three games, drew 176,127 viewers on Fox Sports Southwest.

Among advertiser-coveted 18-to-49-year-olds, the Olympics had 318,084 viewers while the runner-up Rangers game managed 60,844.

CBS' 7 p.m. NCIS repeated ranked as the biggest non-sports attraction in prime-time with 142,256 viewers.

Tuesday also marked the end of the revenue-enhancing mud-slinging fest between Republican senate candidates Ted Cruz and David Dewhurst. Cruz won, but the election returns on Fox4, NBC5, WFAA8 and CW33 had no chance against competing Olympics coverage.

CBS11's 10 p.m. local newscast had the most viewers with 108,386, followed by Fox4's 9 p.m. news and WFAA8's 10 p.m. edition (88,063 each); Fox4's 10 p.m. news (60,967) and The CW's 9 p.m. news (6,774).

Fox4's 10 p.m. news drew the most 25-to-54-year-olds with 30,093. That's the main advertiser target audience for news programming.

NBC5's late night news, again pushed back to 11 p.m. by the Olympics, retained a 474,187 total viewers from a 10:45 to 11 p.m. Olympics lead-in of 812,892 viewers. The Peacock's 25-to-54 haul -- 228,707 -- was bolstered by an Olympics lead-in of 400,237 in that key news demographic.

NBC5 swept the four-way 6 a.m. and 5 and 6 p.m. competitions in both ratings measurements. It's good to have the Olympics on your side.