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Local Nielsen ratings snapshot (Thurs., Sept. 1) -- Cowboys run up the score with scrub-soaked final pre-season game

@unclebarkycom on Twitter
Who were those guys anyway?

No matter. The Dallas Cowboys’ final pre-season game, an ultra-meaningless 28-17 loss to the Houston Texans, conquered prime-time with the greatest of ease.

Cowboys-Texans, with starters riding the pines, averaged 531,180 D-FW viewers on CBS11 before grinding to a halt just before 10 p.m. The next closest competing attraction, Fox4’s 9 p.m. local newscast, drew 106,236 viewers.

CBS11’s 10 p.m. newscast, which started just a few minutes past the appointed hour, capitalized on the Cowboys’ lead-in audience and scored rare victories in both key ratings measurements -- total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

In the other local news derby results, Fox4 had the most total viewers at 6 a.m., but NBC5 won with 25-to-54-year-olds.

The Peacock swept the 5 and 6 p.m. competitions amid a downsized three-way field in which CBS11’s newscasts were preempted by Cowboys specials.

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