powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Fri.-Sun., Oct. 25-27) -- World Series is very good for Fox, although not good enough to outdraw Sunday Night Football

By ED BARK
@unclebarkycom on Twitter
Fox’s exclusive telecasts of the World Series have given the network appreciably bigger ratings than it would have had otherwise.

But D-FW is a football town, as was shown again when Game 5 of the Series went head-to-head with NBC’s Sunday Night Football matchup between the Green Bay Packers and Kansas City Chiefs.

Both attractions ended shortly before 10:30 p.m., with the Packers’ win over the Chiefs pulling in an average of 591,739 viewers (the biggest non-Cowboys SNF audience so far) while the Houston Astros defeated the Washington Nationals to the tune of 326,477.

Among advertiser-coveted 18-t-49-year-olds, Packers-Chiefs rolled with 232,033 viewers, with Astros-Nats drawing less than half that crowd (105,990 viewers). CBS’ mid-afternoon/early evening NFL game between the Houston Texans and Oakland Raiders also handily outdrew the Series in both ratings measurements.

Saturday night’s Game 4 of the Series, which ended at 10:57 p.m., had a smaller crowd than Sunday’s Game 5, but easily dominated the prime-time ratings with 312,874 total viewers and 97,336 in the 18-to-49 realm. Still, Fox’s preceding Texas-TCU game drew a larger overall crowd with 367,286 total viewers while matching the Series among 18-to-49ers.

Friday’s Game 3 of the Series, which loped all the way to 11:10 p.m., averaged 346,882 total viewers, with CBS’ 9 p.m. episode of Blue Bloods placing second in prime-time with 251,659. The Series crushed all competing programming in the 18-to-49-year-old demographic, with 120,313 viewers. NBC’s two-hour Dateline was the prime-time runner-up in this key measurement (34,375 viewers).

Here are Friday’s local news derby results.

WFAA8 won a downsized three-way 10 p.m. race in total viewers while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 and WFAA8 tied for the 6 a.m. lead in total viewers, with Fox4 narrowly alone on top with 25-to-54-year-olds.

The Peacock swept the 6 p.m. competitions and added a 5 p.m. win in total viewers. Fox4 won among 25-to-54-year-olds at 5 p.m.

Email comments or questions to: unclebarky@verizon.net