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Janelle Brandom breaks up with Daybreak


@unclebarkycom on Twitter
After a short stay, Janelle Brandom has left Dallas-based TEGNA8’s Daybreak to pursue other opportunities, sources confirm.

She joined the early morning program in June with the title of on-camera “social media anchor.” It’s been part of a major makeover that also eventually brought in traffic anchor Demetria Obilor and co-anchor Kara Sewell. The three young women joined two Daybreak veterans, co-anchor Ron Corning and meteorologist Greg Fields.

Brandom so far has not returned messages sent via email and Facebook. On Tuesday, March 20th, she started a gluten- alcohol- and dairy-free diet while challenging others to join her. Brandom’s Twitter account now describes her as “Emcee/Host, Christian, Runner, Women’s Empowerment -- Instagram & FB.”

Daybreak’s recent social media-centric approach, with Brandom and Obilor each fronting their own segments, has coincided with the station’s rise to second place from 6 to 7 a.m. in the major news demographic of 25-to-54-year-olds. But NBC5 rebounded, on Monday at least, to decisively outdraw Daybreak in this measurement. Both stations continue to run far behind Fox4’s Good Day in both total viewers and with 25-to-54-year-olds. The station hasn’t been beaten in either measurement for the entire winter.

TEGNA8 news director Carolyn Mungo does not discuss personnel matters, or anything for that matter, with your friendly content provider. The station has a content-sharing arrangement with Fort Worth’s Star-Telegram.

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