Local Nielsen ratings snapshot (Thurs., Aug. 28)
08/29/08 10:54 AM
By ED BARK
The closing hour of the Cowboys' final pre-season game, against Minnesota, went head-to-head Thursday night against Barack Obama's acceptance speech, also originating from a football stadium.
It wasn't much of a contest, of course. From 9 to 10 p.m., Dallas-Minnesota drew 280,094 D-FW homes on TXA21. In that same hour, ABC, CBS and NBC drew a combined audience of 263,045 homes for Obama's biggest political address.
Overall, the three-hour Cowboys game averaged an identical 280,094 homes, bludgeoning NBC's early-starting telecast of a Jaguars-Redskins yawner (53,583 homes). Meanwhile, here's our breakdown of the 9 to 10 p.m. audiences for Obama's speech on a mix of seven broadcast and cable networks:
ABC and NBC -- 94,988 homes each
CNN -- 82,810 homes
CBS -- 73,068 homes
FNC -- 68,197 homes
PBS -- 60,890 homes
MSNBC -- 48,712 homes
In the local news derby, the 10 p.m. competition was slightly delayed by network overruns. WFAA8 won handily in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 and Fox4 tied in total homes at 6 a.m., with the Peacock prevailing in the 25-to-54 demo.
WFAA8 swept the 6 p.m. competition and also won in total homes at 5 p.m. Fox4 took the gold at 5 p.m. among 25-to-54-year-olds.
The closing hour of the Cowboys' final pre-season game, against Minnesota, went head-to-head Thursday night against Barack Obama's acceptance speech, also originating from a football stadium.
It wasn't much of a contest, of course. From 9 to 10 p.m., Dallas-Minnesota drew 280,094 D-FW homes on TXA21. In that same hour, ABC, CBS and NBC drew a combined audience of 263,045 homes for Obama's biggest political address.
Overall, the three-hour Cowboys game averaged an identical 280,094 homes, bludgeoning NBC's early-starting telecast of a Jaguars-Redskins yawner (53,583 homes). Meanwhile, here's our breakdown of the 9 to 10 p.m. audiences for Obama's speech on a mix of seven broadcast and cable networks:
ABC and NBC -- 94,988 homes each
CNN -- 82,810 homes
CBS -- 73,068 homes
FNC -- 68,197 homes
PBS -- 60,890 homes
MSNBC -- 48,712 homes
In the local news derby, the 10 p.m. competition was slightly delayed by network overruns. WFAA8 won handily in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 and Fox4 tied in total homes at 6 a.m., with the Peacock prevailing in the 25-to-54 demo.
WFAA8 swept the 6 p.m. competition and also won in total homes at 5 p.m. Fox4 took the gold at 5 p.m. among 25-to-54-year-olds.