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Local Nielsen ratings snapshot (Fri.-Sun., Jan. 26-28) -- Grammys take a big plunge

@unclebarkycom on Twitter
Sunday night’s message-heavy, rap-infused 60th annual Grammy Awards ended up being a major turnoff in the D-FW Nielsens.

Now vying with the Oscars to become television’s longest awards show, the 3 hour, 35 minute telecast on CBS averaged 455,814 total viewers and 202,839 in the advertiser-coveted 18-to-49-year-old demographic.

Those are mega-drops from last year’s show, which drew 661,670 total viewers and 288,639 in the 18-to-49 age range. Both were slight audience increases from the 2016 Grammys (658,663 total viewers and 285,813 in the 18-to-49 realm).

Nationally, the 19.8 million total viewers for the Grammys were the lowest since 2009, when 19.04 million watched the show. Last year’s Grammys drew 26.05 million viewers nationally. That show was dominated by Adele’s big showing while Sunday night’s Grammys were a major category victory march for Bruno Mars. The last two telecasts have been hosted by James Cordon.

Earlier Sunday, ABC’s portion of the NFL’s Pro Bowl (also shown on ESPN) easily beat the competing NHL All-star game on NBC by a score of 128,198 total viewers to 35,611. ESPN chipped in with an extra 71,221 viewers.

On Friday, Fox4’s 9 p.m. local newscast led all prime-time programming with 178,053 total viewers while tying a repeat of Fox’s preceding The Resident for first among 18-to-49-year-olds with 34,327.

Here are Friday’s local news derby results.

TEGNA8 won at 10 p.m. in total viewers and tied Fox4 for the lead with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 as usual/always swept the 6 a.m. competitions while the 6 p.m. golds were split by Fox4 in total viewers and NBC5 with 25-to-54-year-olds.

At 5 p.m., NBC5 won in total viewers and Fox4 was tops with 25-to-54-year-olds.

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