Local Nielsen ratings snapshot (Tues.-Wed., April 26-27) -- Fox4/NBC5 flex their severe weather muscles
04/28/16 12:42 PM
By ED BARK
@unclebarkycom on Twitter
Nothing pumps up local newscast ratings more than bad weather or the threat of same. And few things bring bigger curled smiles to management than when their station blows away the competition.
That brings us to Tuesday’s D-FW Nielsens first. That’s when the early evening and after-dark news editions were fueled by predictions of heavy rain, hail and winds throughout the viewing area.
NBC5 struck first, winning at 5 and 6 p.m. in both total viewers and among 25-to-54-year-olds (the main advertiser target audience for news programming).
The Peacock pulled in 226,637 total viewers at 5 p.m. and upped that number to 276,214 for the 6 p.m. newscast. Fox4 ran a solid second and onetime kingpin TEGNA8 placed fourth at 5 p.m. (behind CBS11) and third at 6 p.m. (ahead of CBS11).
Among 25-to-54-year-olds, NBC5 dominated the four-way field with 104,171 viewers at 5 p.m. and 119,052 at 6 p.m. Fox4 ran a distant second and TEGNA8 was deep in third ahead of last-place CBS11, which lost veteran chief meteorologist Larry Mowry last month to Chicago’s WLS-TV. Scott Padgett, who’d been part of the early morning team, is filling in while the station searches for Mowry’s replacement.
Fox4 then took over big-time, particularly at 9 p.m., when its local newscast blew away rival stations’ mixes of network entertainment programming and weather updates. Fox4 drew 467,438 total viewers and 217,270 in the 25-to-54 demographic. The station also won at 10 p.m. in both ratings measurements, with NBC5, TEGNA8 and CBS11 lagging in that order.
Wednesday’s prime-time Nielsens were paced as usual by Fox’s 8 p.m. episode of Empire, which had 368,285 total viewers and 200,079 in the 18-to-49 age range (main advertiser target audience for entertainment programming).
CBS’ Survivor stayed strong with comfy twin wins at 7 p.m. and Fox4’s 9 p.m. news again won by wide margins on both counts.
Here are the local news derby results.
In Tuesday’s other four-way local news competitions, Fox4 won a calm-weather 6 a.m. face-off in both ratings measurements.
On Wednesday, TEGNA8 nipped CBS11 for the most total viewers at 10 p.m. while Fox4 won easily with 25-to-54-year-olds.
Fox4 likewise swept the 6 a.m. competitions before NBC5 flexed by running the table at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Nothing pumps up local newscast ratings more than bad weather or the threat of same. And few things bring bigger curled smiles to management than when their station blows away the competition.
That brings us to Tuesday’s D-FW Nielsens first. That’s when the early evening and after-dark news editions were fueled by predictions of heavy rain, hail and winds throughout the viewing area.
NBC5 struck first, winning at 5 and 6 p.m. in both total viewers and among 25-to-54-year-olds (the main advertiser target audience for news programming).
The Peacock pulled in 226,637 total viewers at 5 p.m. and upped that number to 276,214 for the 6 p.m. newscast. Fox4 ran a solid second and onetime kingpin TEGNA8 placed fourth at 5 p.m. (behind CBS11) and third at 6 p.m. (ahead of CBS11).
Among 25-to-54-year-olds, NBC5 dominated the four-way field with 104,171 viewers at 5 p.m. and 119,052 at 6 p.m. Fox4 ran a distant second and TEGNA8 was deep in third ahead of last-place CBS11, which lost veteran chief meteorologist Larry Mowry last month to Chicago’s WLS-TV. Scott Padgett, who’d been part of the early morning team, is filling in while the station searches for Mowry’s replacement.
Fox4 then took over big-time, particularly at 9 p.m., when its local newscast blew away rival stations’ mixes of network entertainment programming and weather updates. Fox4 drew 467,438 total viewers and 217,270 in the 25-to-54 demographic. The station also won at 10 p.m. in both ratings measurements, with NBC5, TEGNA8 and CBS11 lagging in that order.
Wednesday’s prime-time Nielsens were paced as usual by Fox’s 8 p.m. episode of Empire, which had 368,285 total viewers and 200,079 in the 18-to-49 age range (main advertiser target audience for entertainment programming).
CBS’ Survivor stayed strong with comfy twin wins at 7 p.m. and Fox4’s 9 p.m. news again won by wide margins on both counts.
Here are the local news derby results.
In Tuesday’s other four-way local news competitions, Fox4 won a calm-weather 6 a.m. face-off in both ratings measurements.
On Wednesday, TEGNA8 nipped CBS11 for the most total viewers at 10 p.m. while Fox4 won easily with 25-to-54-year-olds.
Fox4 likewise swept the 6 a.m. competitions before NBC5 flexed by running the table at both 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net