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Local Nielsen ratings snapshot (Wed.-Thurs., Oct. 5-6) -- Rangers do a double flop

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A late afternoon weekday start time isn’t helpful to any team’s ratings. But the Texas Rangers then compounded matters Thursday by being belted out early on their home field by the Toronto Blue Jays.

The 10-1 rout in Game One of their five-game NLDS series, which mercifully ended at 7:38 p.m. on TBS, averaged just 196,320 D-FW viewers, with 86,592 in the advertiser-prized 18-to-49-year-old age range. In the closing minutes, the audience had dropped to respective totals of 101,795 and 28,864 viewers.

How bad is that? It’s this bad. Thursday Night Football, with the Arizona Cardinals beating the San Francisco 49ers 33-21, easily outdrew the Rangers in both ratings measurements.

In total viewers, Cardinals-49ers had a crowd of 225,404 on CBS and added another 72,711 for the NFL Net simulcast for a combined 298,115.

Among 18-to-49-year-olds, football pulled in 109,041 viewers on CBS and another 51,314 on NFL Net for a combined 160,355. That’s almost twice the crowd drawn by the entire Rangers-Blue Jays game.

NBC’s 9 p.m. episode of Blacklist equaled the Rangers’ ratings in total viewers with 196,320.

In Wednesday’s prime-time Nielsens, Fox and Fox4 romped all night in both key ratings gauges with a lineup of Lethal Weapon, Empire and the 9 p.m. local newscast.
Empire as usual led all programming in total viewers (378,097) and 18-to-49-year-olds (192,426).

Here are the Wednesday-Thursday local news derby results.

Wednesday -- The two haves continued to dominate the have nots. Fox4 swept the 6 a.m. and 10 p.m. competitions in total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). NBC5 did likewise at 5 and 6 p.m. while TEGNA8 and CBS11 went hungry.

Thursday -- NBC5 loaded up with twin wins at 5, 6 and 10 p.m., and Fox4 again swept the 6 a.m. face-offs. The 10 p.m. competitions were down-sized, with CBS11 still airing Thursday Night Football.

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