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Local Nielsen ratings snapshot (Fri.-Sun., Aug. 3-5) -- Olympics build from night to night

NBC's prime-time Olympic-casts continued to rule prime-time over the weekend, although Friday's D-FW audience was the smallest to date.

The Peacock's haul of 657,088 viewers on that night fell a bit below the previous low of 663,862 for the Saturday, July 28th first full day of competition.

The Saturday, Aug. 4th prime-time audience ticked up to 690,958 viewers before Sunday upped the ante to 765,473. The biggest competition crowd during the first 10 days of NBC's Olympics was 860,311 on Tuesday, July 31st. NBC's Friday, July 27th coverage of the Opening Ceremonies remains on top with 894,181 viewers.

The first-place Texas Rangers continued to rank No. 2 on each of the three weekend nights.

Friday's road win at Kansas City drew 230,319 viewers on TXA21. Saturday's game, another Rangers victory, had 237,094 viewers on Fox Sports Southwest. And Sunday afternoon's dismal extra inning loss, on a game-ending throwing error, had 182,901 viewers. NBC's 11 a.m. to 5 p.m. Sunday Olympics segment averaged 304,835 viewers.

Among non-sports attractions, CBS' Big Brother 14 again was the only broadcast network program showing much of a pulse, with 162,578 viewers for Sunday's 7 p.m. hour. A sizable percentage of those viewers -- 102,474 -- were advertiser-prized 18-to-49-year-olds.

AMC's new Sunday night episode of Breaking Bad also did very well in this respect. Of its 121,934 total viewers, 92,867 were in the 18-to-49 motherlode. The Olympics flexed with 365,062 viewers in the 18-to-49 wheelhouse for NBC's five hours of nighttime coverage Sunday.

In Friday's local news derby results, WFAA8 won a downsized three-way 10 p.m. competition in total viewers while Fox4 finished first with 25-to-54-year-olds, the main advertiser target audience for news programming.

WFAA8 and NBC5 tied for the top spot at 6 a.m. in total viewers, with WFAA8 taking the 25-to-54 gold.

NBC5 ran the table at 5 p.m. and 6 p.m.