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Local Nielsen ratings snapshot (Fri.-Mon., Aug. 31-Sept. 2) -- it Hurts to be opposite Oklahoma-Houston

@unclebarkycom on Twitter
Alabama transfer Jalen Hurts’ debut as Oklahoma’s quarterback proved to be a smash both on-field and off-.

The Sooners’ 49-31 win, with Hurts passing for three TDs and running for three more, easily paced all D-FW programming Sunday. The prime-time matchup on ABC averaged 267,113 total viewers and 84,538 within the advertiser-coveted 18-to-49 age range.

Saturday’s biggest college football draw, Auburn’s comeback win over Oregon at Jerry’s Palace, drew 168,703 total viewers, with 57,365 in the 18-to-49 realm for the ABC presentation.

In the holiday weekend’s local news derby results, all four stations took Labor Day exemptions but played for keeps on Friday.

In that day’s competitions, WFAA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. while adding 5 and 6 p.m. wins in the 25-to-54 demographic. WFAA8 had the most total viewers at 5 and 6 p.m.

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