Local Nielsen ratings snapshot (Fri.-Sun., Aug. 2-5) -- Cowboys up over a year ago with notably more entertaining game
08/06/13 04:43 PM
By ED BARK
The Dallas Cowboys’ 2013 pre-season opener upped its D-FW audience from last year’s with far more scoring and a “Hall of Fame” game gloss.
Dallas’ 24-20 win Sunday night on NBC averaged 695,304 total viewers. The 2012 pre-season debut, a toothless 3-0 victory over Oakland, drew a combined 629,002 viewers locally on CBS11 (447,091) and ESPN (182,901).
The Texas Rangers otherwise paced the weekend Nielsens with their big series at Oakland. Friday night’s win on TXA21 averaged a decent-sized 206,526 viewers in late night hours despite a Time Warner blackout that affected the CBS11 sister station. TW has roughly 400,000 subscribers in the D-FW viewing area, and the game was unavailable to them on CBS-owned TXA21 unless they roped it in by antenna or other means.
Saturday’s loss at Oakland ballooned to 240,947 viewers on Fox while Sunday’s win over the A’s weighed in at 192,758 viewers via cable’s Fox Sports Southwest. The Rangers also won on Monday, defeating the Angels in late night hours while 178,989 viewers watched on FSS.
CBS’ Under the Dome remained strong in D-FW despite the blackout. Monday’s 9 p.m. episode had a timeslot-winning 247,831 viewers in beating ABC’s “After the Rose” edition of The Bachelorette (192,758). It followed the show’s two-hour season finale (199,642 viewers to win from 7 to 9 p.m.).
Under the Dome and “After the Rose” tied in the 9 p.m. hour among advertiser-prized 18-to-49-year-olds, each with 95,682 viewers in this key demographic. The Bachelorette dominated all programming from 7 to 9 p.m. in the 18-to-49 demo.
NBC’s new summertime series Siberia lived up to its name with ice cold ratings. Just 27,537 total viewers watched in the 9 p.m. hour and only 9,568 of them were 18-to-49-year-olds. NBC5’s 10 p.m. local newscast might be able to get equivalent lead-in numbers for a prickly heat telethon hosted by former anchor Mike Snyder under the assumed name of Lenny Lohan.
Here are the four-way local news derby results for Friday and Monday:
Friday -- WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another pair of 6 a.m. wins while adding a 5 p.m. gold in the 25-to-54 measurement.
NBC5 had the most total viewers at 5 p.m. and led among 25-to-54-year-olds at 6 p.m. WFAA8 ran first in overall viewership at 6 p.m.
Monday -- WFAA8 again ruled at 10 p.m. with a pair of runaway wins.
Fox4 had the edge in total viewers at 6 a.m. and tied NBC5 for the top spot among 25-to-54-year-olds. Fox4 ran the table at 5 p.m. and also ran first at 6 p.m. in the 25-to-54 demographic. WFAA8 had the most viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
The Dallas Cowboys’ 2013 pre-season opener upped its D-FW audience from last year’s with far more scoring and a “Hall of Fame” game gloss.
Dallas’ 24-20 win Sunday night on NBC averaged 695,304 total viewers. The 2012 pre-season debut, a toothless 3-0 victory over Oakland, drew a combined 629,002 viewers locally on CBS11 (447,091) and ESPN (182,901).
The Texas Rangers otherwise paced the weekend Nielsens with their big series at Oakland. Friday night’s win on TXA21 averaged a decent-sized 206,526 viewers in late night hours despite a Time Warner blackout that affected the CBS11 sister station. TW has roughly 400,000 subscribers in the D-FW viewing area, and the game was unavailable to them on CBS-owned TXA21 unless they roped it in by antenna or other means.
Saturday’s loss at Oakland ballooned to 240,947 viewers on Fox while Sunday’s win over the A’s weighed in at 192,758 viewers via cable’s Fox Sports Southwest. The Rangers also won on Monday, defeating the Angels in late night hours while 178,989 viewers watched on FSS.
CBS’ Under the Dome remained strong in D-FW despite the blackout. Monday’s 9 p.m. episode had a timeslot-winning 247,831 viewers in beating ABC’s “After the Rose” edition of The Bachelorette (192,758). It followed the show’s two-hour season finale (199,642 viewers to win from 7 to 9 p.m.).
Under the Dome and “After the Rose” tied in the 9 p.m. hour among advertiser-prized 18-to-49-year-olds, each with 95,682 viewers in this key demographic. The Bachelorette dominated all programming from 7 to 9 p.m. in the 18-to-49 demo.
NBC’s new summertime series Siberia lived up to its name with ice cold ratings. Just 27,537 total viewers watched in the 9 p.m. hour and only 9,568 of them were 18-to-49-year-olds. NBC5’s 10 p.m. local newscast might be able to get equivalent lead-in numbers for a prickly heat telethon hosted by former anchor Mike Snyder under the assumed name of Lenny Lohan.
Here are the four-way local news derby results for Friday and Monday:
Friday -- WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched another pair of 6 a.m. wins while adding a 5 p.m. gold in the 25-to-54 measurement.
NBC5 had the most total viewers at 5 p.m. and led among 25-to-54-year-olds at 6 p.m. WFAA8 ran first in overall viewership at 6 p.m.
Monday -- WFAA8 again ruled at 10 p.m. with a pair of runaway wins.
Fox4 had the edge in total viewers at 6 a.m. and tied NBC5 for the top spot among 25-to-54-year-olds. Fox4 ran the table at 5 p.m. and also ran first at 6 p.m. in the 25-to-54 demographic. WFAA8 had the most viewers at 6 p.m.
Email comments or questions to: unclebarky@verizon.net