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Local Nielsen ratings snapshot (Wed., May 11) -- turnout/tuneout for Stars' last gasp

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The Dallas Stars’ Stanley Cup hopes came to a grinding halt Wednesday night, with the St. Louis Blues pummeling them 6-1 in the deciding Game 7 of their second round series.

The Blues were never threatened after taking a 3-0 first period lead in a matchup that ran from 7:10 to 9:39 p.m. on cable’s NBC Sports net. D-FW Nielsen ratings reflected the rout, with a peak crowd of 233,719 viewers from 7:45 to 8 p.m. dwindling to 99,154 for the game’s closing minutes. Overall, Stars-Blues averaged 162,895 viewers.

Among advertiser-coveted 18-to-49-year-olds, the highs and lows were 114,325 in the 7:45 to 8 p.m. segment and 68,278 for the finish. The overall average in this key demographic was 85,744 viewers. The Stars hit their post-season highs with averages of 169,978 total viewers and 111,150 in the 18-to-49 age range for Monday night’s Game 6 against the Blues.

Wednesday night’s top TV attraction as usual was Fox’s 8 p.m. episode of Empire with 354,120 total viewers and 190,542 in the 18-to-49 motherlode. CBS’ Survivor and Fox4’s local newscast respectively took the 7 and 9 p.m. hours in both ratings measurements.

Here are the four-way local news derby results for the 10th weekday of the May ratings “sweeps,” which now are at the halfway point.

NBC5 drew the most total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again swept the 6 a.m. competitions and NBC5 ran the table at both 5 and 6 p.m.

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