powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Oct. 9-11) -- a mega sports weekend, even though Cowboys, Rangers were at a loss Sunday

@unclebarkycom on Twitter
The Dallas Cowboys and Texas Rangers both absorbed disappointing losses Sunday while also ranking one-two in D-FW’s weekend Nielsen ratings.

New England pasted the Cowboys 30-6 on CBS in a game that ran until 6:28 p.m. and averaged 1,175,678 viewers. That barely bested the season low of 1,154,431 viewers for Fox’s noon-starting Sept. 27th loss to the Atlanta Falcons.

Over on FS1, the Rangers 5-1 loss to the Toronto Blue Jays in Game 3 of the ALDS finished at 10:18 p.m. and drew an average of 531,180 viewers. The Cowboys’ crowd peaked at 1,274,832 viewers from 4:45 to 5 p.m. and the Rangers hit a high point of 658,663 viewers between 7:45 and 8 p.m.

Among advertiser-prized 18-to-49-year-olds, Cowboys-Patriots averaged 514,463 viewers while the Rangers clocked in with an average of 260,407 viewers in that key audience demographic.

The Rangers easily outdrew head-to-head competition from NBC’s down-to-the-wire Sunday Night Football game between the New York Giants and San Francisco Giants. It averaged 347,038 total viewers and 187,366 in the 18-to-49 age range.

Two new ABC drama series, Blood & Oil and Quantico, had a tough time in direct competition with both the Rangers game and Sunday Night Football. They respectively averaged 92,071 and 113,318 total viewers from 8 to 10 p.m. But Fox took the biggest total viewers hit in Sunday’s prime-time Nielsens. Its most-watched show, The Simpsons, had just 70,824 viewers. Still, The Simpsons and Fox’s Brooklyn Nine-Nine and Family Guy all lured more 18-to-49-year-olds than either Blood & Oil or Quantico.

In the cable universe, AMC’s 90-minute Season 6 premiere of The Walking Dead re-opened with 325,790 total viewers and a very imposing 238,178 in the 18-to-49-year-old motherlode. No series on any network draws a higher percentage of 18-to-49-year-olds. In fact, nothing even comes close.

Saturday’s college football parade was paced by Texas’ upset win over Oklahoma in their annual State Fair showdown. Despite an inhospitable 11 a.m. start, the game averaged 375,367 total viewers on ABC. TCU’s big comeback win at Kansas State ranked No. 2 with an average of 269,131 viewers for Fox’s prime-time presentation.

Friday afternoon’s marathon 14-inning Rangers win over Toronto, which ridiculously started a little before noon on the MLB network, had a tough time getting noticed on a workday -- and on a relatively obscure network. The game drew a peak crowd of 325,790 viewers between 4:30 and 4:45 p.m. Overall, Rangers-Blue Jays averaged 191,225 viewers. (Nielsen Media Research representatives told unclebarky.com during the summer TV Critics Association “press tour” that Nielsen has given up on trying to measure workplace and sports bar viewing, etc. So there’s no real telling how many viewers caught the game via those means.)

Friday’s prime-time ratings were swept in total viewers by CBS’ regular lineup of The Amazing Race, Hawaii Five-0 and Blue Bloods. Amazing Race also won with 18-to-49-year-olds before ABC’s Shark Tank and Fox4’s local news took the 8 to 10 p.m. hours.

NBC’s one-hour live season premiere of Undateable ran third from 7 to 8 p.m. in total viewers with 63,742, beating Fox’s Gotham rerun. Undateable outdrew only ABC’s 7 p.m. episode of Last Man Standing among 18-to-49-year-olds.

Here are Friday’s local news derby results.

CBS11 had the most total viewers at 10 p.m. while Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and added a 5 p.m. win among 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m. while the 6 p.m. spoils were split between TEGNA8 in total viewers and CBS11 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net