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Local Nielsen ratings snapshot (Thurs., March 17) -- Idol propels Fox/Fox4 to prime-time sweep

@unclebarkycom on Twitter
Opening day of the NCAA basketball tournament made only a slight impression on D-FW viewers, leaving CBS in particular with very smallish audiences in prime-time.

Fox’s 7 to 9 p.m. edition of American Idol, in which Sunnyvale’s Dalton Rapattoni made it to the show’s Final 5 in its final season, led all programming with 332,873 total viewers and 111,150 in the advertiser-prized 18-to-49-year-old demographic.

Fox4’s 9 p.m. local newscast then held on for a pair of time slot wins, with 233,719 total viewers and 76,217 in the 18-to-49 realm.

Earlier in the day, the NCAA tournament left both Baylor and Texas Tech for dead. Not that many viewers witnessed the last rites.

Tech’s loss to Butler, exiled to truTV with a late morning start, averaged just 28,330 total viewers. Baylor’s upset defeat at the hands of Yale fired up shortly after 2 p.m. on CBS. It drew 70,824 viewers and was beaten by NBC5’s syndicated Ellen (77,906 viewers) from 3 to 4 p.m. The first hour of the game, which grew its audience in the final half-hour, fell slightly short of Fox4’s syndicated Dr. Oz (63,742 viewers).

In nighttime hours, the two NCAA games on CBS averaged roughly 42,494 total viewers. Even Thursday’s usual prime-time loss leader, NBC’s You, Me and The Apocalypse fared better with 77,906 viewers in the 7 p.m. hour while also beating hoops among 18-to-49-year-olds. The TBS prime-time game between North Carolina and Florida Gulf Coast performed the best overall with 63,742 viewers. It bears repeating. For the most part, this is not basketball country.

Here are Thursday’s local news derby results, with CBS11’s 6 and 10 p.m. editions both rubbed out by NCAA hoops.

TEGNA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 rolled to two more 6 a.m. wins before NBC5 ruled the early evening terrain with sweeps at both 5 and 6 p.m.

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