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Local Nielsen ratings snapshot (Thurs., March 28) -- little interest in NCAA hoops, less interest in NBC

Round 2 of the NCAA basketball tourney fell to Fox and ABC Thursday night while NBC’s ratings barely dribbled in.

Fox’s American Idol results hour easily won the 7 p.m. hour with 302,905 D-FW viewers before ABC took over from 8 to 10 p.m. with Grey’s Anatomy (213,410) and Scandal (220,294). The same trio also won among advertiser-prized 18-to-49-year-olds.

CBS’ opening Marquette-Miami game averaged 82,610 total viewers. The nightcap, Syracuse vs. Indiana, fared a bit better with 96,379. On TBS, the first game between Ohio State and Arizona drew 41,305 viewers before Wichita State and LaSalle matched that number.

NBC’s biggest draw, a 7 p.m. episode of Community, had 55,074 viewers. The Peacock ran last all night in both ratings measurements among the Big Four broadcast networks. NBC also was beaten from 7 to 8 p.m. by The CW’s The Vampire Diaries, which also outpointed basketball in that hour among 18-to-49-year-olds.

TXA21’s Texas Rangers pre-season game and Fox Sports Southwest’s Dallas Mavericks-Indiana Pacers face-off both averaged 61,958 total viewers.

In Thursday’s local news derby results, WFAA8 won at 10 p.m. in total viewers while Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again ran the table at 6 a.m. and added a doubleheader win at 5 p.m. WFAA8 topped the total viewer Nielsens at 6 p.m., but NBC5 was tops with 25-to-54-year-olds.

CBS11’s 6 and 10 p.m. editions were preempted by basketball coverage.

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