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Local Nielsen ratings snapshot (Fri.-Mon., Aug. 16-19) -- rising, shining for super back-to-school Monday

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School’s back in. And while some of the kids may have long faces, D-FW’s early morning combatants are re-caffeinated with bigger audience pools to drink in.

It’ll gradually get better for them when the weather’s more of a factor and parents are wondering whether little Debbie should wear an overcoat, raincoat or perhaps even get the day off in the face of some sort of arctic blast. But the resumption of DISD classes Monday is still cause for a full-blown Super Monday show and tell.

The key 6 to 7 a.m. ratings again were good news for front-running Fox4, which led the pack with 98,410 total viewers and 60,134 in the 25-to-54-year-old demographic (main advertiser target audience for news programming) before the 7 to 10 a.m. portions of Good Day soundly whipped everything else in sight during those hours.

Otherwise it’s become a pitched battle for second place between WFAA8’s Daybreak and NBC5 Today, which lately has made some big strides after playing dead for much of the past year or so. On Monday, the two stations tied for the lead in total viewers with 70,293 apiece while WFAA8 edged the Peacock among 25-to-54-year-olds by a score of 31,499 to 28,635. CBS11 remained dormant, drawing 35,147 total viewers and a wee 4,295 in the 25-to-54 age range.

In Monday’s prime-time festivities, Fox4’s 9 p.m. local newscast led all programming in total viewers (196,820) while Fox’s 7 p.m. episode of Beat Shazam pulled in 78,499 in the 18-to-49-year-old demographic to top all TV attractions in the main advertiser target audience for entertainment programming.

The Sunday prime-time Nielsens were led by CBS’ 60 Minutes, which had 203,850 total viewers to beat Fox’s NFL pre-season clash between the Minnesota Vikings and Seattle Seahawks (175,733). ABC’s Celebrity Family Feud drew the biggest crowd of 18-to-49ers with 57,365, which was just good enough to outpoint Vikes-Seahawks (54,346).

Saturday night’s late-starting Dallas Cowboys-Los Angeles Rams pre-season game of course was the biggest draw of the day with 344,436 total viewers for the CBS11 telecast. Appreciably less than one-third of them -- 99,634 -- were in the 18-to-49 motherlode.

Friday’s prime-time pacesetters were Fox4’s 9 p.m. news and CBS’ competing Blue Bloods rerun with 119,498 total viewers apiece. In the 18-to-49 realm, Fox4’s news had the most juice with 27,173 viewers.

Here are the local news derby results for Friday and Monday.

Friday -- CBS11 broke out of a summer-long drought with a 10 p.m. win in total viewers while Fox4 ran first with 25-to-54-year-olds.

WFAA8 edged Fox4 in both ratings measurements at 6 a.m. and NBC5 swept the 6 p.m. competitions. Fox4 had twin wins at 5 p.m.

Monday -- Fox4 had a big day, sweeping the 10 p.m. and 6 a.m. races while adding wins at 5 and 6 p.m. among 25-to-54-year-olds.

NBC5 won in total viewers at 5 p.m. and WFAA8 did likewise at 6 p.m.

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