powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., July 20-22) -- Rangers lose two of three to Angels but otherwise make clean sweep

Seen on three different venues over the weekend, the Texas Rangers again swung from the fences in the D-FW Nielsens while their offense ran hot and cold.

Each of the three road games against the Angels was the most-watched TV attraction of the day, led by Saturday afternoon/evening's 9-2 win on Fox. It averaged a robust 318,383 viewers while also dominating among advertiser-prized 18-to-49-year-olds.

Sunday night's game on ESPN, a 7-4 Rangers loss, drew 264,190 viewers while Friday night's 6-1 Angels win on TXA21 had a crowd of 257,416. Both games likewise dominated in the 18-to-49 demographic.

Fox Sports Southwest, which reclaims the Rangers Monday night in their return home against Boston, also has prospered all season with first-place Texas. Even the highly dramatic final minutes of the British Open Sunday afternoon amounted to a missed short putt. Ernie Els' improbable win over a cratering Adam Scott peaked at 155,804 viewers from 12:15 to 12:30 p.m. on ESPN. The overall average audience was just half that size.

Sunday night's annual Teen Choice Awards on Fox averaged 121,934 total viewers in the 7 to 9 p.m. slot. ABC's competing Bachelorette finale won that time period with 189,675 viewers while also prevailing with 18-to-49-year-olds among non-Ranger attractions.

In Friday's local news derby results, CBS11 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 did likewise at 6 a.m.

WFAA8 notched both wins at 5 p.m. and added a 6 p.m. first in total viewers. The ABC affiliate tied with Fox4 for the 25-to-54 lead at 6 p.m.