powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon., July 2) -- Fox turns tables on Telemundo in Mexico's final World Cup match

@unclebarkycom on Twitter
Mexico’s World Cup road again came to an end in the team’s first Round of 16 match, marking the seventh straight time that El Tri has hit a wall after qualifying for the “knockout” phase.

Brazil’s 2-0 victory Monday morning reversed another trend, though. Fox, which had been getting drubbed in the D-FW ratings by Telemundo in Mexico’s earlier games, outdrew the Spanish language network in both total viewers and advertiser-prized 18-to-49-year-olds. Could this be in part because Fox replaced the controversial announcing team of Jorge Perez-Navarro and Mariano Trujillo with the appreciably more balanced duo of John Strong and Stu Holden? We’ll never know.

Airing in the 9 to 11 a.m. slot, Mexico-Brazil drew 199,419 total viewers on Fox and 185,175 for Telemundo’s coverage. Among 18-to-49-year-olds, Fox had 112,342 viewers and Telemundo, 87,377. Fox’s percentage of 18-to-49-year-olds easily exceeded the magic 50 percent mark while Telemundo came close to drawing half of its audience in this key demographic.

The soccer ratings for both networks are far above those for regularly scheduled entertainment programming.

For the record, Monday’s afternoon thriller between Portugal and Japan drew 121,076 total viewers on Fox, while Telemundo had 64,099. In the 18-to-49 age range, Fox pulled in 53,050 viewers and Telemundo drew 34,327.

The prime-time pacesetter in total viewers, Fox4’s 9 p.m. local newscast, had 156,686 total viewers. ABC’s two-hour dollop of The Bachelorette led among 18-to-49ers (62,412).

Here are Monday’s local news derby results.

TEGNA8 and CBS11 tied for the top spot at 10 p.m. in total viewers, but Fox4 won comfortably with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4’s multi-month winning streak continued at 6 a.m. with another pair of firsts. At 6 p.m., Fox4 and TEGNA8 tied for the most total viewers while Fox4 had the spoils to itself in the 25-to-54 demographic.

Fox4 drew the most total viewers at 5 p.m., and shared the 25-to-54 gold with NBC5.

Email comments or questions to: unclebarky@verizon.net