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Local Nielsen ratings snapshot (Mon., July 30) -- Olympics show no signs of flaming out

NBC's prime-time Olympics coverage again squashed all competing programming Monday night, weighing in with an average of 684,184 D-FW viewers from 7 to 11 p.m.

Over on Fox Sports Southwest, the Texas Rangers' 15-8 drubbing at the hands of the Angels drew 121,934 viewers. Ratings for ESPN, which also had the game, weren't immediately available. But judging from previous ratings data, they'll likely be lower than the FSS home-grown telecast. Even without "Cookie Talk" anymore.

The most-watched competing prime-time programs on ABC, CBS or Fox were repeats of CBS' Mike & Molly and Hawaii Five-O, each with 88,063 viewers. Among advertiser-prized 18-to-49-year-olds, the Olympics amassed 307,421 viewers. CBS' 2 Broke Girls was the top rival broadcast network draw with 38,428 viewers in this key demographic.

In Monday's local news derby results, NBC basked in a comfy Olympics halo effect, sweeping the 6 a.m. and 6 p.m. competitions in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

The Peacock added a 5 p.m. win among 25-to-54-year-olds while tying WFAA8 for first at that hour in total viewers.

The downsized three-way 10 p.m. competition went to CBS11 in total viewers and Fox4 in the 25-to-54 measurement.