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"See how North Texans are making money from our millennial fears"

WFAA8's promotions department was pretty deep into "ooh scary" mode back in 1999.

We posted that year's series of Rat Attack spots earlier this month in these spaces. Now "Y2K Hysteria" looms anew in these inventively spooky '99 '99 '99 ads for investigator Byron Harris' reports on profiteers who hoped to cash in by persuading gullible North Texas earthlings to stockpile gold and non-perishable foods. Harris looks comparatively boyish in these promos. And to this day he's still piling up prestigious Peabody and duPont-Columbia awards.
Ed Bark