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Local Nielsen ratings snapshot (Fri.-Sun., July 13-15) -- Rangers make TXA21 the weekend's big winner

TXA21's visionary investment in Friday night Texas Rangers games paid off handsomely with the weekend's most-watched TV attraction.

The 3-2 win at Seattle averaged 298,060 D-FW viewers, with 118,486 of them in the advertiser-coveted 18-to-49 age range. No other Friday through Sunday program came close to matching that.

The Rangers' 7-0 loss on Fox Sports Southwest Saturday night emerged as that day's most-watched program with 182,901 total viewers while also leading the way with 18-to-49-year-olds.

But Sunday afternoon's 4-0 Texas win fell a bit short in both ratings measurements. Its 189,675 total viewers ranked second to ABC's prime-time episode of Secret Millionaire (196,449 viewers). And AMC's Season 5 premiere of Breaking Bad, along with CBS' Big Brother, tied for the lead in 18-to-49-year-olds (89,664) while the Rangers had 83,260.

We've been charting the Rangers' robust ratings all season. And a publicity release from FSS says that the games leading up to the All-Star game break were drawing 83 percent more viewers than last season's average. FSS says that's the biggest year-to-year growth in Major League Baseball.

The Rangers also are taking substantial chunks of audience away from the Big Four broadcast networks' summer landfills. It'll be interesting to see how they fare against NBC's Summer Olympics telecasts, which begin on Friday, July 27th with the opening ceremonies from London. It sets up an almost two-and-a-half week period in which live/taped sports, either the Olympics or the Rangers, may well finish one-two on each night they're in competition with each other. Sorry about that, Bachelor Pad.

In Friday's local news derby results, CBS11 ended a lengthy summertime drought by tying for first in total viewers at 10 p.m. with WFAA8. It was the station's first win since June 28th in the four major four-way competitions.

Fox4 and NBC5 tied for the top spot at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. The Peacock and Fox4 split the 6 a.m. golds, with NBC5 running first with 25-to-54-year-olds while Fox4 had the most total viewers.

Fox4 ran the table at 5 p.m. and added a 6 p.m. win in the 25-to-54 demographic. CBS11 made it a cake and ice cream day with a 6 p.m. victory in total viewers.

A dark cloud continued to hover around CBS11's early morning news, however. CW33's Eye Opener again ran fourth among 25-to-54-year-olds in both the 5 and 6 a.m. hours, pushing CBS11 into fifth place. The 7 a.m. repeat hour of Eye Opener then spanked the CBS network's morning show by a wider margin in this key demographic.