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Local Nielsen ratings snapshot (Fri.-Sun., March 14-16) -- Resurrection rises over Believe

By ED BARK
@unclebarkycom on Twitter
Starved for a new hit, ABC appears to have one in Resurrection.

Sunday’s second episode stayed strong in the 8 p.m. hour, drawing 291,153 D-FW viewers while also ranking first among the Big Four broadcast networks in advertiser-prized 18-to-49-year-olds (117,241).

ABC doubled its pleasure by soundly beating NBC’s competing new Believe, which had its first Sunday outing after premiering to big ratings on Monday while nestled behind The Voice. Left to fend for itself, Believe had 156,229 total viewers and only 35,824 in the 18-to-49 demographic. It trailed CBS’ The Good Wife in both measurements but ran ahead of Fox’s Cosmos in total viewers. Believe and Cosmos tied for third among 18-to-49-year-olds in the broadcast network arena.

Sunday night’s grand champion again was AMC’s 8 p..m. hour of The Walking Dead, which had 340,862 total viewers and an eye-popping 234,482 in the 18-to-49 age range. That’s a huge percentage, but nothing out of the ordinary for Walking Dead. Sunday’s episode was notable for its two deaths. We’ll leave it at that.

The 9 p.m. premiere of NBC’s Crisis improved on its Believe lead-in by drawing 198,836 total viewers. That put it a close second to CBS’ The Mentalist (205.039 viewers) and just ahead of Fox4’s 9 p.m. local newscast (191,735 viewers). Mentalist fell from first to fourth among 18-to-49-year-olds while ABC’s Revenge vaulted from fourth to first. Crisis took the bronze.

In Sunday evening sports activity, the Dallas Mavericks’ thrashing of the Oklahoma City Thunder on their home court averaged 113,621 total viewers on Fox Sports Southwest. The Mavs’ 18-to-49 haul was 48,851. CBS’ 5 to 6 p.m. NCAA basketball tournament selection show had 63,912 viewers, with 35,824 in the 18-to-49 motherlode.

On Friday, Jimmy Kimmel’s last show from Austin gave him his second straight win over Jimmy Fallon. This time it wasn’t close. Kimmel thrashed Fallon by a score of 120,722 to 56,810 in total viewers and won on the 18-to-49 scorecard by a count of 29,310 to 19,540.

It should be noted that all three network late night talkers, including David Letterman, were easily beaten in the 18-to-49 measurement by Fox4’s competing syndicated combo of Modern Family repeats and TMZ.

CBS had Friday’s most-watched prime-time show with Hawaii Five-0 (262,748 total viewers). ABC’s Shark Tank and CBS’ Undercover Boss paced the 18-to-49 Nielsens with 81,418 apiece.

D-FW viewers again had no stomach for NBC’s Hannibal, making it prime-time’s least-watched show in both ratings measurements in competition among the Big Four broadcast networks. Hannibal lured just 6,513 viewers in the 18-to-49 range, dumping it into sixth place at 9 p.m. behind Fox4’s local newscast, ABC’s 20/20, TXA21’s Baylor-Texas basketball game, CBS’ Blue Bloods and CW33’s Nightcap.

Here are Friday’s four-way local news derby results:

WFAA8 nipped both Fox4 and CBS11 by paper-thin margins at 10 p.m. in the total viewer Nielsens. But Fox4 ran comfortably ahead among 25-to-54-year-olds, the main advertiser target audience for news programming.

It was a big Friday for Fox4, which also swept the 6 a.m. and 5 p.m. competitions and added a 6 p.m. first with 25-to-54-year-olds. CBS11 edged Fox4 and WFAA8 for the most total viewers at 6 p.m.

D-FW NEWS NOTE
Former NBC5 early morning news anchor Mark Hayes, abruptly dropped by the station in early January, lately has been solo anchoring the weekend editions of CW33’s Nightcap, which air at 5 and 9 p.m.

Email comments or questions to: unclebarky@verizon.net